Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?”  Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party.  Social media is just like that!  Being out on the town and introducing your friends – and your business – to others.  Yes!  Be your associates’ wingman.  Be your business’s wingman!

Recently I won free tickets to a comedy show in Brisbane.  I went along and took a client for a fun evening out.  The comedians were Continue Reading »

Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand.

In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product or service. We often see AdWords advertisers use a poor choice of keywords, often targeting the obvious ‘head’ terms rather than longer tail ones, or forgetting that some words mean different things to different people. Continue Reading »

Building a website can be likened to printing a catalogue – there is no point unless you get eyeballs on it. So how do we get listed on Google?

Generally speaking, a website will start to show in searches for its own name within a few weeks of its launch if it has been submitted to Google or it has been linked to from another site that Google visits regularly. Your new website, joeblogswidgets.com.au should eventually show in search results for ‘joe blogs widgets’.

That’s a start but how many people are using that particular search term on Google? Probably none! What you really want is to get Continue Reading »

There are many myths in SEO some more persistant than others, here are a few that I still hear from time to time. Argue if you wish through the comment form below!

1. Keywords in domains are a sure fire way to get to the top of the SE’s.

No they’re not, they can certainly help but there is no automatic ride to the top of the pile. The sites content must still be worthy of listing and the off-site factors will still be important.

2. Meta Keywords Tags must be used correctly.

No, Google does not use meta keywords from the keywords tag at all and Yahoo / Bing make such little use of them that they are pretty much obsolete now. Continue Reading »