Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher your quality scores, the higher your ads tend to rank (because QS combines with...
Google has updated Toolbar Pagerank again. No doubt we’ll have the usual cheering and dancing in the streets for some and gnashing of teeth for others. Several threads in SEO forums are confirming it and a post by DejanSEO here in Oz reports about 40% of the URLs they...
Google are playing with the SERPs design again. Today I’m seeing local results (Google Places) displayed with a grey coloured pin that changes to the more familiar red or blue (AdWords placements) as you hover over the listing. The Google Map at the top of the right hand side...
Does Google ever stop playing with SERPs layouts? This month I’ve had a lot of comments from AdWords users about the preview function of the left hand side of the page obscuring everything on the right. The page layout has been structured to make more space on the right...
Everyone else seeing this? AdWords ads have disappeared from the side of results in Oz and are now appearing top and bottom only for many searches. Also our result quality seems to be taking a hit down here, lots of directories and doorway pages turning up in the top...
I don’t know if anyone else is seeing this but I’ve just done a search and found the first page is all ads and product listings from retailers (no ‘normal’ results at all) which is the first time I’ve seen this style of result – anyone else seeing it?...
There are many methods of website conversion optimization currently in place throughout the Internet that range from the brilliant to the exasperating. We all know the goal is to get the customer there, provide them with the product or service and close the deal but as simple as it...
