Blog Archives

New Web Design Service Opens on Sydney’s Northern Beaches

August 28, 2012
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AusWebDesign is a new business aiming to provide website and other design solutions to the small business community in Australia. A part of the GymLink group, the idea came about as a result of GymLink’s existing customers (mainly in the fitness industry) looking for extra design services including websites and logos for other non-fitness related business ideas. The aim is to build the business through both online and offline marketing…

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Is Google Losing Importance as Social Grows?

June 25, 2012
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Has Google peaked and started downhill? More and more I’m asked about (and find myself explaining) social media and how it can be used in the small business arena. Google itself has tried to push into social with its Google+ service and is scrambling to find ways of keeping your eyeballs in one Google property or other in response to Facebook’s dominance in the time-on-site stakes. The reception to Google+…

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Why Perfectly Anchored Text Backlinks Are Dangerous and How to Avoid Them

March 21, 2012
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Why Perfectly Anchored Text Backlinks Are Dangerous and How to Avoid Them

The Risks of Placing Keywords in Anchor Text There is no disputing the fact that keyword-targeted backlinks help with search engine rankings.  But in the SEO world, there is such a thing as over-optimization.  And links that are always perfectly anchored to the same keywords are an example of this. The danger with perfectly anchored text links is that they look unnatural and manipulated.  An unnaturally developed link profile makes…

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Server Header Responses

March 20, 2012
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Server Header Responses

We don’t normally get to see them unless we are doing some checks with a tool like SEO-Browser looking for redirects and other isues but just about all of us are familiar with the 404 error at least. That 404 error is just one of a bunch of possible header responses the server will send to your browser when you try to reach a web page. When you request a…

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