Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front […]
Just saw this today, is Google expanding the Adwords character limit? It has always been 35 characters including spaces to my knowledge but I’ve often wondered if it might expand sometime. Maybe Google are experimenting? If so, it might attract more advertisers as it may be perceived as ‘easier’ to get a message across!