Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?” Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party. Social media is just like that! Being out on the town and introducing your friends – and your business…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product or…
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
There are many myths in SEO some more persistant than others, here are a few that I still hear from time to time. Argue if you wish through the comment form below! 1. Keywords in domains are a sure fire way to get to the top of the SE’s. No they’re not, they can certainly help but there is no automatic ride to the top of the pile. The sites…
