About Aidan McCarthy

Aidan has been in online marketing in one way or other since the late 90's, the bad old days of dial-up internet at $7 per hour. He was previously a high level executive in the reinsurance industry. He has studied, tested and actively worked on many SEO campaigns since and has overseen many millions of dollars in ad spend on PPC. These days he gets his kicks from watching a good game of rugby and has coached and managed junior teams as part of his 'community service'.

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Here are my most recent posts

Adwords Broad Match Modifier

broad match modifier diagram

Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front […]

Building Links to a Website

building-links

I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to […]

Link-building & Link Popularity

internet-links

Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank […]

Is Google Allowing 40 Characters in Adwords Now?

designer necklaces

Just saw this today, is Google expanding the Adwords character limit? It has always been 35 characters including spaces to my knowledge but I’ve often wondered if it might expand sometime. Maybe Google are experimenting? If so, it might attract more advertisers as it may be perceived as ‘easier’ to get a message across!

Website SEO

website-seo

Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more […]