Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use characteristics of links to help us figure out the topic of a linked page. We…
Link Building
Link building can be a central part of your online marketing effort whether as a method of getting traffic directly from other sites or as a part of your SEO efforts.
Building Links to a Website
I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to clarify before we start is to get links to individual pages on your site –…
Link-building & Link Popularity
Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank themselves and which are not tagged as noFollow are the sorts of links we are…
Website SEO
Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more competitive the keyword you are trying to rank for, the more quality backlinks are likely…
