PPC

Odd Adsense Ads?

March 14, 2012
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Odd Adsense Ads?

It can’t be just me who finds this Adsense ad just a little bit odd, especially when placed with an article about using Reddit?    

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How AdWords Auctions Work

November 18, 2011
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How AdWords Auctions Work

Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher your quality scores, the higher your ads tend to rank (because QS combines with your…

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Google Serps Sept 2011

September 28, 2011
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Google Serps Sept 2011

Does Google ever stop playing with SERPs layouts? This month I’ve had a lot of comments from AdWords users about the preview function of the left hand side of the page obscuring everything on the right. The page layout has been structured to make more space on the right side and the effect occurs whether you you preview an advertiser in the premium spots or an organic listed site.  Just…

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AdWords Advanced Location Targeting

April 7, 2011
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AdWords Advanced Location Targeting

Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as follows: 1. Target using either Physical Location or Search Intent Your ad can be displayed…

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