The Risks of Placing Keywords in Anchor Text There is no disputing the fact that keyword-targeted backlinks help with search engine rankings. But in the SEO world, there is such a thing as over-optimization. And links that are always perfectly anchored to the same keywords are an example of this. The danger with perfectly anchored text links is that they look unnatural and manipulated. An unnaturally developed link profile...
We don’t normally get to see them unless we are doing some checks with a tool like SEO-Browser looking for redirects and other isues but just about all of us are familiar with the 404 error at least. That 404 error is just one of a bunch of possible header responses the server will send to your browser when you try to reach a web page. When you request...
Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use characteristics of links to help us figure out the topic of a linked page....
I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this layout before and presumably they have worked out how much it affects AdWords so...
