Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes are the title, keywords and description meta tags. Meta Title – The meta title is…
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to doing a better job than the competition at optimising for that keyword. Businesses with lots…
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have no intention of servicing overseas orders so in such a case I’d opt for the…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product or…
