Many small businesses use the Google Adwords program to get traffic to their sites without ever considering their keyword quality scores, yet these QS scores are critically important in determining the success or otherwise of an Adwords campaign. First things first, make sure you can see those scores! In the Keywords tab of your Google Adwords Campaign, click the word ‘Columns’ that appears just above the traffic graph then...
How to Use Google AdWords
Extract: Getting the most Google Adwords means getting several factors right, from ad copy to keyword selection and beyond. Here are some tips to start you off on the right foot. Campaign Settings Be realistic with budgeting, there is no point trying to advertise your service worldwide if you have a budget of $3 a day. De-select the Content Network (Under the Network section of your campaign settings) until...
Basic Search Engine Optimisation
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to doing a better job than the competition at optimising for that keyword. Businesses with...
How to Choose a Domain Name
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have no intention of servicing overseas orders so in such a case I’d opt for...
Why Social Media Is Like Being a Wingman for Your Own Business
Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?” Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party. Social media is just like that! Being out on the town and introducing your friends – and your...
Is Search Marketing like Traditional Display Advertising?
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product...
Getting your Website on Google
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
