Many small businesses use logos as a part of their branding so obviously they use them on their websites and sometimes as image backlinks or gravatars to spread brand awareness around other sites too. It’s usually best to get a professional logo designer on the job as they invariably come up with a design which is far more professional (and more likely to impress clients) than self designed efforts! There…
There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he does, (maybe even where he does it if he is smart!) and then the rest…
Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes are the title, keywords and description meta tags. Meta Title – The meta title is…
Many AdWords users are unaware they are already using this other side of AdWords and only become aware of it when they are advised to turn it off. Google AdWords accounts have it enabled by default but really (even by their own advice) it should be handled separately and differently. If you are not already familiar with it, the Display Network (previously known as the Content Network) is the massive…
Many small businesses use the Google Adwords program to get traffic to their sites without ever considering their keyword quality scores, yet these QS scores are critically important in determining the success or otherwise of an Adwords campaign. First things first, make sure you can see those scores! In the Keywords tab of your Google Adwords Campaign, click the word ‘Columns’ that appears just above the traffic graph then tick…
Extract: Getting the most Google Adwords means getting several factors right, from ad copy to keyword selection and beyond. Here are some tips to start you off on the right foot. Campaign Settings Be realistic with budgeting, there is no point trying to advertise your service worldwide if you have a budget of $3 a day. De-select the Content Network (Under the Network section of your campaign settings) until…
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to doing a better job than the competition at optimising for that keyword. Businesses with lots…
