There are many myths in SEO some more persistant than others, here are a few that I still hear from time to time. Argue if you wish through the comment form below! 1. Keywords in domains are a sure fire way to get to the top of the SE’s. No they’re not, they can certainly help but there is no automatic ride to the top of the pile. The...
Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front of the word or words that should be closely matched and Adwords will ensure...
I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to clarify before we start is to get links to individual pages on your site...
Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank themselves and which are not tagged as noFollow are the sorts of links we...
Just saw this today, is Google expanding the Adwords character limit? It has always been 35 characters including spaces to my knowledge but I’ve often wondered if it might expand sometime. Maybe Google are experimenting? If so, it might attract more advertisers as it may be perceived as ‘easier’ to get a message across!
Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more competitive the keyword you are trying to rank for, the more quality backlinks are...
Lots of small business owners don’t really know what keywords to target with their websites or even how to find out which ones to target. Let’s take a look at some simple things you can do to decide on your target keywords. “This is a local shop for local people…” One of the things we can do is decide if our target market is local or wide area. If...
