I’m often asked to give simple seo tips and to make them as plain english and basic as possible so that non web savvy business owners can get to grips with them. It’s easier said than done with one person’s ‘basic’ being another’s ‘too hard’ but in the spirit of trying to please I put together what I think are the most actionable components of SEO for the somewhat-...
Links and link popularity can really affect your seo efforts positively or negatively. See how it works, the plain english version.
Links are the roads and pathways of the web, they connect our pages to other pages on our sites (Internal Links) and they connect our sites to other sites (External Links). In the real world the more roads and pathways to a particular location the more popular (and populated) that location tends to be. If the roads and pathways all have signs on them telling us where they lead...
Firstly, please understand we are talking about META keywords i.e. those sometimes inserted into a meta tag in the header of a webpage. We are not talking about using keywords in your titles, headers, text, links, URLS, Alt tags or wherever else you use yours! Keywords and keyword research to understand the right ones to use in our web pages is as important as ever. This post is aimed...
You might be wondering whether you should put your efforts into SEO or PPC for promoting your website, indeed we see a lot of small business owners asking this question. To my way of thinking the answer is, why choose? – use both! We tend to think of PPC as being a short term solution while we’re waiting for
Having a website is great but unless it’s getting visitors you might as well go and shout your message to an audience of one and that person is yourself! So how do we get sites listed on the search engines? If your domain is quite unique then in most cases a website will start to get listed under searches for its own name within a few weeks if it...
There are several online marketing strategies we can take advantage of when it comes to promoting products or services:
