Firstly, please understand we are talking about META keywords i.e. those sometimes inserted into a meta tag in the header of a webpage. We are not talking about using keywords in your titles, headers, text, links, URLS, Alt tags or wherever else you use yours! Keywords and keyword research to understand the right ones to use in our web pages is as important as ever. This post is aimed...
You might be wondering whether you should put your efforts into SEO or PPC for promoting your website, indeed we see a lot of small business owners asking this question. To my way of thinking the answer is, why choose? – use both! We tend to think of PPC as being a short term solution while we’re waiting for
Having a website is great but unless it’s getting visitors you might as well go and shout your message to an audience of one and that person is yourself! So how do we get sites listed on the search engines? If your domain is quite unique then in most cases a website will start to get listed under searches for its own name within a few weeks if it...
There are several online marketing strategies we can take advantage of when it comes to promoting products or services:
An Introduction to Pay Per Click Advertising Having a website is one thing but actually getting it to work for you means getting the right visitors to it somehow. So how are you going to go about developing traffic to your site? Perhaps the easiest and quickest way is to use pay per click advertising such as that from the Google Adwords system, those ‘sponsored links’ down the right...
This site uses the Platinum SEO Plugin for WordPress. A nifty little free seo tool in the form of a plugin that helps with several little SEO Chores: Automatic 301 redirects for Permalink changes Custom Titles and meta info for the homepage Canonical URLs Changing the default WordPress post and page titles to
