Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher your quality scores, the higher your ads tend to rank (because QS combines with...
Does Google ever stop playing with SERPs layouts? This month I’ve had a lot of comments from AdWords users about the preview function of the left hand side of the page obscuring everything on the right. The page layout has been structured to make more space on the right side and the effect occurs whether you you preview an advertiser in the premium spots or an organic listed site. ...
Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as follows: 1. Target using either Physical Location or Search Intent Your ad can be...
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product...
