Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
Posts Tagged ‘ adwords ’
Adwords Broad Match Modifier
Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front of the word or words that should be closely matched and Adwords will ensure...
Is Google Allowing 40 Characters in Adwords Now?
Just saw this today, is Google expanding the Adwords character limit? It has always been 35 characters including spaces to my knowledge but I’ve often wondered if it might expand sometime. Maybe Google are experimenting? If so, it might attract more advertisers as it may be perceived as ‘easier’ to get a message across!
Pay Per Click Advertising
An Introduction to Pay Per Click Advertising Having a website is one thing but actually getting it to work for you means getting the right visitors to it somehow. So how are you going to go about developing traffic to your site? Perhaps the easiest and quickest way is to use pay per click advertising such as that from the Google Adwords system, those ‘sponsored links’ down the right...
