There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he does, (maybe even where he does it if he is smart!) and then the...
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have no intention of servicing overseas orders so in such a case I’d opt for...
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary to identify the search terms used by people with a need for your product...
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
