Adsurf is a partnership run by Aidan & Angela McCarthy. Adsurf provides online marketing services to SME’s in Australia and beyond. We also provide services to web designers and marketing agencies including other digital marketing agencies. As principle partner, Aidan uses his 20 or so years in online marketing to boost traffic to client websites with a focus on improving lead generation and sales rather than just focusing on search engine rankings, after all, that is what clients really want!
Aidan has been in online marketing since dial-up internet was just starting to appear in homes around the world and has worked with all sorts of clients in just about any sort of business you can name.
Much of our work is with web designers who need someone to take care of the online marketing side of things for their clients. Among our regular partners we work with AusWeb Design who design and manage webites for small business and Epic Services who work on larger projects in DNN (a powerful database driven platform for larger websites). We also partner with other marketing agencies such as Whiteclick and Whitesocial on bespoke digital marketing projects. Of course, we also work directly with business owners and love seeing small businesses succeed in the online arena.
Interest in small business sees Aidan keep a fairly active presence on the Whirlpool.net.au and Flying Solo forums where he tries to be helpful with advice on SEO, AdWords and other aspects of small business marketing, he has also written a few of the articles published on Flying Solo.
He has a particular interest in the form of search engine marketing known as pay per click (PPC) where Google’s AdWords program is the dominant force in this part of the world (Come on Bing lift your game!), this particular form of marketing has been good to clients over the years though it is becoming a more and more complex animal as time marches on, often beyond the abilities of busy small business owners to keep up with.