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Backlink Strategies In competitive industries, it can be very difficult to gain visibility on Google without both great content and backlinks. Backlinks are simply links from other websites to yours. Sites that have lots of good backlinks tend to rank well in Google due to the way the algorithms work. Google has always used backlinks…
I decided to make a little list of all the web designers in the Northern Beaches area of Sydney and without trying too hard came up with this list of two dozen or so local web designers, a nice mix of long established companies and individuals doing some great freelance work in the area. I’m…
Time for another SEO myths rant (that link is to the original one here). If you know me from oh anywhere you’ll know I hate to see small business owners get advice that means they end up wasting time when they just can’t afford it. I’ve been there and suffered it myself when I first…
Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use…
I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this…
Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…
There are many methods of website conversion optimization currently in place throughout the Internet that range from the brilliant to the exasperating. We all know the goal is to get the customer there, provide them with the product or service and close the deal but as simple as it sounds in theory, the execution often…
Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…
I’ve had a few people ask about where they can see a checklist to help with SEO so without further ado I’ve scribbled up the following checks. Its not exhaustive, I think a detailed exhaustive checklist would probably take up several pages but this should be enough for most applications. If I forgot something or…
Many small businesses use logos as a part of their branding so obviously they use them on their websites and sometimes as image backlinks or gravatars to spread brand awareness around other sites too. It’s usually best to get a professional logo designer on the job as they invariably come up with a design which…
There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he…
Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes…
Many AdWords users are unaware they are already using this other side of AdWords and only become aware of it when they are advised to turn it off. Google AdWords accounts have it enabled by default but really (even by their own advice) it should be handled separately and differently. If you are not already…
Many small businesses use the Google Adwords program to get traffic to their sites without ever considering their keyword quality scores, yet these QS scores are critically important in determining the success or otherwise of an Adwords campaign. First things first, make sure you can see those scores! In the Keywords tab of your Google…
Extract: Getting the most Google Adwords means getting several factors right, from ad copy to keyword selection and beyond. Here are some tips to start you off on the right foot. Campaign Settings Be realistic with budgeting, there is no point trying to advertise your service worldwide if you have a budget of $3…
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to…
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have…
Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?” Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party. Social media is just…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
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