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Link Building: How SME’s can Build Links Easily

March 10, 2019
| No Comments
| Link Acquisition Articles

Backlink Strategies In competitive industries, it can be very difficult to gain visibility on Google without both great content and backlinks. Backlinks are simply links from other websites to yours. Sites that have lots of good backlinks tend to rank well in Google due to the way the algorithms work. Google has always used backlinks…

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Posted in Link Acquisition Articles

Web Designers on the Northern Beaches, Sydney

April 29, 2017
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| Other Articles

I decided to make a little list of all the web designers in the Northern Beaches area of Sydney and without trying too hard came up with this list of two dozen or so local web designers, a nice mix of long established companies and individuals doing some great freelance work in the area. I’m…

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Posted in Other Articles Tagged design, northern beaches, web design

More SEO Myths

August 29, 2013
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| SEO Articles

Time for another SEO myths rant (that link is to the original one here). If you know me from oh anywhere you’ll know I hate to see small business owners get advice that means they end up wasting time when they just can’t afford it. I’ve been there and suffered it myself when I first…

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Posted in SEO Articles

Backlink Evaluation Change?

February 28, 2012
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| Link Acquisition Articles, SEO Articles

Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads:  “We often use…

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Posted in Link Acquisition Articles, SEO Articles Tagged hyperlinks, links

Google SERPs Layout Changing?

February 20, 2012
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| SEO Articles

I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this…

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Posted in SEO Articles Tagged search results, serps

How AdWords Auctions Work

November 18, 2011
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| PPC Articles

Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…

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Posted in PPC Articles Tagged adwords, PPC Blog Posts

5 Overlooked Ways to Increase Conversion

July 5, 2011
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| Other Articles

There are many methods of website conversion optimization currently in place throughout the Internet that range from the brilliant to the exasperating. We all know the goal is to get the customer there, provide them with the product or service and close the deal but as simple as it sounds in theory, the execution often…

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Posted in Other Articles Tagged conversion optimisation, conversions

AdWords Advanced Location Targeting

April 7, 2011
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| PPC Articles

Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…

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Posted in PPC Articles Tagged adwords, PPC Blog Posts

SEO Checklist

December 21, 2010
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| SEO Articles

I’ve had a few people ask about where they can see a checklist to help with SEO so without further ado I’ve scribbled up the following checks. Its not exhaustive, I think a detailed exhaustive checklist would probably take up several pages but this should be enough for most applications. If I forgot something or…

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Posted in SEO Articles Tagged google, keywords, links, SEO Blog Posts

Good Logo Design

December 14, 2010
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| Other Articles

Many small businesses use logos as a part of their branding so obviously they use them on their websites and sometimes as image backlinks or gravatars to spread brand awareness around other sites too. It’s usually best to get a professional logo designer on the job as they invariably come up with a design which…

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Posted in Other Articles Tagged brand, design, logos

Landing Pages

December 7, 2010
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| PPC Articles

There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he…

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Posted in PPC Articles Tagged landing pages, Online Marketing

Your SEO and Meta Titles, Keywords and Descriptions

October 26, 2010
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| SEO Articles

Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes…

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Posted in SEO Articles

Using Google’s Display (Content) Network Effectively

October 20, 2010
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| PPC Articles

Many AdWords users are unaware they are already using this other side of AdWords and only become aware of it when they are advised to turn it off. Google AdWords accounts have it enabled by default but really (even by their own advice) it should be handled separately and differently. If you are not already…

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Posted in PPC Articles

Understanding Your AdWords Quality Score

October 20, 2010
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| PPC Articles

Many small businesses use the Google Adwords program to get traffic to their sites without ever considering their keyword quality scores, yet these QS scores are critically important in determining the success or otherwise of an Adwords campaign. First things first, make sure you can see those scores! In the Keywords tab of your Google…

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Posted in PPC Articles

How to Use Google AdWords

October 20, 2010
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| PPC Articles

Extract: Getting the most Google Adwords means getting several factors right, from ad copy to keyword selection and beyond. Here are some tips to start you off on the right foot.   Campaign Settings Be realistic with budgeting, there is no point trying to advertise your service worldwide if you have a budget of $3…

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Posted in PPC Articles

Basic Search Engine Optimisation

October 20, 2010
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| SEO Articles

Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to…

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Posted in SEO Articles

How to Choose a Domain Name

September 14, 2010
| No Comments
| SEO Articles

We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have…

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Posted in SEO Articles Tagged Online Marketing

Why Social Media Is Like Being a Wingman for Your Own Business

August 7, 2010
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| Other Articles

Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?”  Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party.  Social media is just…

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Posted in Other Articles Tagged blogs, facebook, social media, twitter

Is Search Marketing like Traditional Display Advertising?

July 28, 2010
| No Comments
| SEO Articles

Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…

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Posted in SEO Articles Tagged adwords, keywords, Online Marketing, PPC Blog Posts

Getting your Website on Google

July 26, 2010
| No Comments
| PPC Articles, SEO Articles

Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.

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Posted in PPC Articles, SEO Articles Tagged adwords, google, Online Marketing, PPC Blog Posts, SEO Blog Posts
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