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Backlink Strategies In competitive industries, it can be very difficult to gain visibility on Google without both great content and backlinks. Backlinks are simply links from other websites to yours. Sites that have lots of good backlinks tend to rank well in Google due to the way the algorithms work. Google has always used backlinks…
I decided to make a little list of all the web designers in the Northern Beaches area of Sydney and without trying too hard came up with this list of two dozen or so local web designers, a nice mix of long established companies and individuals doing some great freelance work in the area. I’m…
Time for another SEO myths rant (that link is to the original one here). If you know me from oh anywhere you’ll know I hate to see small business owners get advice that means they end up wasting time when they just can’t afford it. I’ve been there and suffered it myself when I first…
Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use…
I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this…
Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…
There are many methods of website conversion optimization currently in place throughout the Internet that range from the brilliant to the exasperating. We all know the goal is to get the customer there, provide them with the product or service and close the deal but as simple as it sounds in theory, the execution often…
Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…
I’ve had a few people ask about where they can see a checklist to help with SEO so without further ado I’ve scribbled up the following checks. Its not exhaustive, I think a detailed exhaustive checklist would probably take up several pages but this should be enough for most applications. If I forgot something or…
Many small businesses use logos as a part of their branding so obviously they use them on their websites and sometimes as image backlinks or gravatars to spread brand awareness around other sites too. It’s usually best to get a professional logo designer on the job as they invariably come up with a design which…
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