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There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he…
Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes…
Many AdWords users are unaware they are already using this other side of AdWords and only become aware of it when they are advised to turn it off. Google AdWords accounts have it enabled by default but really (even by their own advice) it should be handled separately and differently. If you are not already…
Many small businesses use the Google Adwords program to get traffic to their sites without ever considering their keyword quality scores, yet these QS scores are critically important in determining the success or otherwise of an Adwords campaign. First things first, make sure you can see those scores! In the Keywords tab of your Google…
Extract: Getting the most Google Adwords means getting several factors right, from ad copy to keyword selection and beyond. Here are some tips to start you off on the right foot. Campaign Settings Be realistic with budgeting, there is no point trying to advertise your service worldwide if you have a budget of $3…
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to…
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have…
Anyone familiar with the popular American sitcom How I Met Your Mother would know the Barney-ism: “Haaaaaaaaaaaaaaave you met Ted?” Those who’ve watched it will know that Barney and Ted are great friends and each acts as the other’s ‘wingman’ when they’re out on the town, looking for women to party. Social media is just…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
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