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17 SEO Myths

June 1, 2010
| No Comments
| SEO Articles

There are many myths in SEO some more persistant than others, here are a few that I still hear from time to time. Argue if you wish through the comment form below! 1. Keywords in domains are a sure fire way to get to the top of the SE’s. No they’re not, they can certainly…

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Posted in SEO Articles Tagged SEO Blog Posts

Adwords Broad Match Modifier

May 21, 2010
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| PPC Articles

Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front…

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Posted in PPC Articles Tagged adwords, Online Marketing, PPC Blog Posts

Building Links to a Website

April 13, 2010
| No Comments
| Link Acquisition Articles, SEO Articles

I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to…

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Posted in Link Acquisition Articles, SEO Articles Tagged hyperlinks, link building, links

Link-building & Link Popularity

February 18, 2010
| No Comments
| Link Acquisition Articles, SEO Articles

Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank…

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Posted in Link Acquisition Articles, SEO Articles Tagged links

Website SEO

January 19, 2010
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| Link Acquisition Articles, SEO Articles

Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more…

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Posted in Link Acquisition Articles, SEO Articles Tagged links, SEO Blog Posts

What Keywords Should I Use?

December 8, 2009
| No Comments
| SEO Articles

Lots of small business owners don’t really know what keywords to target with their websites or even how to find out which ones to target. Let’s take a look at some simple things you can do to decide on your target keywords. “This is a local shop for local people…” One of the things we…

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Posted in SEO Articles Tagged keywords

Link Popularity and SEO

October 27, 2009
| No Comments
| Link Acquisition Articles, SEO Articles

Links and link popularity can really affect your seo efforts positively or negatively. See how it works, the plain english version.

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Posted in Link Acquisition Articles, SEO Articles Tagged hyperlinks, links, SEO Blog Posts

How Important are Links to a Site?

October 22, 2009
| No Comments
| Link Acquisition Articles, SEO Articles

Links are the roads and pathways of the web, they connect our pages to other pages on our sites (Internal Links) and they connect our sites to other sites (External Links). In the real world the more roads and pathways to a particular location the more popular (and populated) that location tends to be. If…

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Posted in Link Acquisition Articles, SEO Articles Tagged hyperlinks, links

Should You Use Meta Keywords?

October 21, 2009
| No Comments
| SEO Articles

Firstly,  please understand we are talking about META keywords i.e. those sometimes inserted into a meta tag in the header of a webpage. We are not talking about using keywords in your titles, headers, text, links, URLS, Alt tags or wherever else you use yours! Keywords and keyword research to understand the right ones to…

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Posted in SEO Articles Tagged SEO Blog Posts

Search Engine Optimisation or Pay Per Click?

October 20, 2009
| No Comments
| PPC Articles, SEO Articles

You might be wondering whether you should put your efforts into SEO or PPC for promoting your website, indeed we see a lot of small business owners asking this question. To my way of thinking the answer is, why choose? – use both! We tend to think of PPC as being a short term solution…

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Posted in PPC Articles, SEO Articles Tagged PPC Blog Posts, SEO Blog Posts

Basics of Search Engine Optimisation: The Key Elements of SEO

October 18, 2009
| No Comments
| SEO Articles

Having a website is great but unless it’s getting visitors you might as well go and shout your message to an audience of one and that person is yourself! So how do we get sites listed on the search engines? If your domain is quite unique then in most cases a website will start to…

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Posted in SEO Articles

Pay Per Click Advertising

October 10, 2009
| No Comments
| PPC Articles

An Introduction to Pay Per Click Advertising Having a website is one thing but actually getting it to work for you means getting the right visitors to it somehow.  So how are you going to go about developing traffic to your site? Perhaps the easiest and quickest way is to use pay per click advertising…

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Posted in PPC Articles Tagged adwords, PPC Blog Posts
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