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Backlink Evaluation Change?

February 28, 2012

Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use…

Google SERPs Layout Changing?

February 20, 2012

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I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this…

How AdWords Auctions Work

November 18, 2011

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Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…

Google Serps Sept 2011

September 28, 2011

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Does Google ever stop playing with SERPs layouts? This month I’ve had a lot of comments from AdWords users about the preview function of the left hand side of the page obscuring everything on the right. The page layout has been structured to make more space on the right side and the effect occurs whether…

Even More Google SERPs Changes in Oz

July 28, 2011

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Everyone else seeing this? AdWords ads have disappeared from the side of results in Oz and are now appearing top and bottom only for many searches. Also our result quality seems to be taking a hit down here, lots of directories and doorway pages turning up in the top 10 for many searches? …