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How AdWords Auctions Work

November 18, 2011

Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…

5 Overlooked Ways to Increase Conversion

July 5, 2011

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| Conversion Optimisation

There are many methods of website conversion optimization currently in place throughout the Internet that range from the brilliant to the exasperating. We all know the goal is to get the customer there, provide them with the product or service and close the deal but as simple as it sounds in theory, the execution often…

AdWords Advanced Location Targeting

April 7, 2011

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| PPC Blog Posts

Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…

SEO Checklist

December 21, 2010

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| SEO Blog Posts

I’ve had a few people ask about where they can see a checklist to help with SEO so without further ado I’ve scribbled up the following checks. Its not exhaustive, I think a detailed exhaustive checklist would probably take up several pages but this should be enough for most applications. If I forgot something or…

Good Logo Design

December 14, 2010

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| Design

Many small businesses use logos as a part of their branding so obviously they use them on their websites and sometimes as image backlinks or gravatars to spread brand awareness around other sites too. It’s usually best to get a professional logo designer on the job as they invariably come up with a design which…