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Backlink Strategies In competitive industries, it can be very difficult to gain visibility on Google without both great content and backlinks. Backlinks are simply links from other websites to yours. Sites that have lots of good backlinks tend to rank well in Google due to the way the algorithms work. Google has always used backlinks…
Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use…
I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to…
Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank…
Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more…
Links and link popularity can really affect your seo efforts positively or negatively. See how it works, the plain english version.
Links are the roads and pathways of the web, they connect our pages to other pages on our sites (Internal Links) and they connect our sites to other sites (External Links). In the real world the more roads and pathways to a particular location the more popular (and populated) that location tends to be. If…
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