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Time for another SEO myths rant (that link is to the original one here). If you know me from oh anywhere you’ll know I hate to see small business owners get advice that means they end up wasting time when they just can’t afford it. I’ve been there and suffered it myself when I first…
Interesting snippet about four snippets from the bottom of Google’s Search Blog for Feb 27th regarding how they are switching off a method of link evaluation they have used for years! It appears this is particularly in relation to how they figure out the topic of the linked page. Their snippet reads: “We often use…
I’ve noticed over the last few days that some Google results pages have no AdWords ads at the top of the page but they do have some as a footer. Its not apparent on every search but has certainly caused a noticeable drop in AdWords traffic for some clients. We’ve seen Google experiment with this…
I’ve had a few people ask about where they can see a checklist to help with SEO so without further ado I’ve scribbled up the following checks. Its not exhaustive, I think a detailed exhaustive checklist would probably take up several pages but this should be enough for most applications. If I forgot something or…
Possibly one of the most basic yet misunderstood aspects of search engine optimisation is that of a web page’s meta information, those ‘hidden words’ that so many assume to be the key to great search engine rankings. While there are many variants of meta tags, the ones we tend to think about for SEO purposes…
Basic Search Engine Optimisation Search engine optimisation (SEO) can be a cause of much confusion for small business owners trying to get noticed on Google and indeed it is often described as a black art, a mix of science, art and mumbo jumbo. Getting listed for any one keyword (search term) largely comes down to…
We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
There are many myths in SEO some more persistant than others, here are a few that I still hear from time to time. Argue if you wish through the comment form below! 1. Keywords in domains are a sure fire way to get to the top of the SE’s. No they’re not, they can certainly…
I’m often asked by new website owners how they should go about getting links to their site as they have heard getting links is important to help get search engines rankings. Yes that is certainly true but it is important to understand a few points before you go link building. One thing I’d like to…
Another common question from small business owners is where they should try to get links from in order to help with their optimisation efforts. There are a range of possibilities but probably the first thing to understand is that not all links are equal. As a general rule, links from pages that have some pagerank…
Website Search Engine Optimisation can broadly be broken down into on-site and off-site elements. It is usually easier to control the on-site elements though unless you have little competition on the net for your particular keywords you will need to do the off-site work too in getting backlinks to your site. Note that the more…
Lots of small business owners don’t really know what keywords to target with their websites or even how to find out which ones to target. Let’s take a look at some simple things you can do to decide on your target keywords. “This is a local shop for local people…” One of the things we…
Links and link popularity can really affect your seo efforts positively or negatively. See how it works, the plain english version.
Links are the roads and pathways of the web, they connect our pages to other pages on our sites (Internal Links) and they connect our sites to other sites (External Links). In the real world the more roads and pathways to a particular location the more popular (and populated) that location tends to be. If…
Firstly, please understand we are talking about META keywords i.e. those sometimes inserted into a meta tag in the header of a webpage. We are not talking about using keywords in your titles, headers, text, links, URLS, Alt tags or wherever else you use yours! Keywords and keyword research to understand the right ones to…
You might be wondering whether you should put your efforts into SEO or PPC for promoting your website, indeed we see a lot of small business owners asking this question. To my way of thinking the answer is, why choose? – use both! We tend to think of PPC as being a short term solution…
Having a website is great but unless it’s getting visitors you might as well go and shout your message to an audience of one and that person is yourself! So how do we get sites listed on the search engines? If your domain is quite unique then in most cases a website will start to…
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