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Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…
Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…
Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…
Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.
Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front…
An Introduction to Pay Per Click Advertising Having a website is one thing but actually getting it to work for you means getting the right visitors to it somehow. So how are you going to go about developing traffic to your site? Perhaps the easiest and quickest way is to use pay per click advertising…
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