adwords Archives |

How AdWords Auctions Work

November 18, 2011

Wordstream have produced a clever little infographic to demonstrate how Google’s AdWords auctions are run. I’ve written about pay per click auctions before but this is a cool little visual explanation which might be of interest to those wondering why they are payiing the cpc’s they pay. It’s really important to understand that the higher…

AdWords Advanced Location Targeting

April 7, 2011

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| PPC Blog Posts

Excellent! – Google’s advanced location targeting is now allowing much better control over displaying your ads to certain audiences. Note this applies to the search network only not the display network. You’ll find the controls titled ‘Advanced location options’ in the Locations and languages section of your campaign settings and the targeting options are as…

Is Search Marketing like Traditional Display Advertising?

July 28, 2010

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| SEO Blog Posts

Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…

Getting your Website on Google

July 26, 2010

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| PPC Blog Posts, SEO Blog Posts

Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.

Adwords Broad Match Modifier

May 21, 2010

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| PPC Blog Posts

Google have finally come up with a method of controlling broad match which will please those who have been looking for better control over broad match over the last few years. Its known as the Broad Match Modifier or BMM and the idea is a good one. You place a plus sign ‘+’ in front…