Online Marketing Archives |

Is Google Losing Importance as Social Grows?

June 25, 2012

Has Google peaked and started downhill? More and more I’m asked about (and find myself explaining) social media and how it can be used in the small business arena. Google itself has tried to push into social with its Google+ service and is scrambling to find ways of keeping your eyeballs in one Google property…

Landing Pages

December 7, 2010

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| PPC Blog Posts

There are several approaches to good landing page layout whether you are driving organic or paid traffic there but above all its important to remember what it is you want the visitor to do! Take a look at all the tradies web pages out there that talk about who the tradesman is and/or what he…

How to Choose a Domain Name

September 14, 2010

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| SEO Blog Posts

We see a lot of confusion on the issue of domain names and how to choose them and particularly the question of whether to choose a .com or .com.au domain. I think its best to answer that question with another question – “where are the majority of your customers?” Most small businesses in Australia have…

Is Search Marketing like Traditional Display Advertising?

July 28, 2010

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| SEO Blog Posts

Search marketing with Adwords is quite unlike traditional advertising which is largely about branding and/or impulse purchases. Adwords marketing is more about meeting the customer with a need at the time he is searching for the solution to his need. A clear and present demand. In order to meet that demand it is first necessary…

Getting your Website on Google

July 26, 2010

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| PPC Blog Posts, SEO Blog Posts

Having a website is one thing, getting visitors to it is another. There is no point having a website if nobody is seeing it. Here we look at the two main methods of getting visitors from Google, the Adwords program and search engine optimisation.